Valerie Cross

Valerie Cross, Ph.D., is a skilled editor, writer, and content strategist with over seven years in the iGaming, poker, and sports betting industry. She has led content teams, managed regional gambling sites, and covered major events like the World Series of Poker. Passionate about storytelling and SEO, Valerie creates engaging, data-driven content for gambling audiences. In her free time, she enjoys traveling, playing poker, and attending sporting events. Her career highlights include serving as Editor-in-Chief at Catena Media, where she led a team of 15+ contributors and managed content for over 20 regional gambling websites. Prior to that, she was an Associate Editor at PokerNews, reporting on high-profile events like the World Series of Poker and European Poker Tour. She is passionate about highlighting women’s achievements in the gambling industry and was instrumental in expanding coverage of female poker players during her time at PokerNews. Valerie’s background blends creative storytelling with a strong foundation in SEO, content strategy, and analytics. Her work reflects a deep understanding of the intersection of entertainment and user engagement for gambling audiences. Valerie’s writing has been featured in leading gambling news outlets, making her a trusted voice in the space. When she’s not the gambling landscape or latest trends, Valerie enjoys traveling, playing poker, and attending sporting events.