Caesars Inks NFL Deal, Giving Super Bowl LIII An AC Home

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The NFL has scheduled its biggest game for Mercedes-Benz Stadium in Atlanta on Feb. 3. Now, Bally’s and Harrah’s in Atlantic City will be the official home of Super Bowl LIII in America’s Playground.

This move is thanks to a deal signed at the start of this year making Bally’s and Harrah’s owner Caesars Entertainment the official casino sponsor of the NFL.

The multi-year deal is focused around Caesars giving NFL fans unique experiences at its casinos. Additionally, the deal gives Caesars the exclusive right to use NFL trademarks to promote Caesars casino properties, plus key NFL events like the Super Bowl.

The deal is for the casino category only and does not include sports betting. However, it doesn’t prevent Bally’s and Harrah’s from throwing Super Bowl parties. Betting, of course, will ensue at the hosting casinos.

Bally’s and Harrah’s sportsbooks

The Book at Bally’s Wild Wild West features 30 stadium lounge chairs, 27 high-top chairs and tables, and eight large-screen TVs.

Beverage service is available, and there will be self-service food at the Snack Bar inside the Sportsbook Lounge area. Plus, The Book will be offering a variety of different Super Bowl lines.

The Book at Harrah’s Resort features 32 stadium lounge chairs, six high-top tables, 18 high-top chairs, and five large-screen TVs. Food and beverage service is available here too, obviously, along with the betting.

What Caesars and the NFL are saying

The new Caesars-NFL partnership is certainly one Renie Anderson, the VP of NFL Partnerships, Sponsorship, and Consumer Products, is happy to have:

“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies. Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”

Caesars Entertainment President and CEO Mark Frissora is equally excited:

“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America. Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”

Super Bowl LIII

Those opportunities started with the NFL Playoffs in January. They will reach a climax during Super Bowl LIII on Feb. 3.

The game itself will feature the Los Angeles Rams taking on the New England Patriots. Both teams won overtime thrillers in the AFC and NFC Championship games to get there.

Kickoff is scheduled for 6:30 p.m. ET. CBS will broadcast the game nationally in the US. The NFL has booked Gladys Knight to sing the national anthem and Maroon 5 to perform at halftime.

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Martin Derbyshire
Martin Derbyshire is an award-winning journalist, video and film producer with a decade of experience covering the brick and mortar casino, poker and iGaming industries. He has produced content for top media outlets including PokerNews, Bluff Magazine and PokerListings, and has crossed the globe scooping stories and interviewing major players in all corners of the high-stakes gambling world.